Sales and marketing are the oxygen to a business. If you can solve the biggest problem that all businesses face, ‘How do I get more customers?’, you’re 80% of the way there. I understood very early on that customer acquisition and getting your clients results is senior to everything else. King Kong Sabri Suby obsessed over creating a predictable and scalable way to acquire customers, and knew what my costs were, right down to the dollar. This hasn’t changed and I still use this disciplined approach today. The other most important lesson was learning to stay laser-focused on the goal at hand and to take unrelenting action to achieve this goal daily, without getting distracted. In my first business I definitely had a bad case of shiny object syndrome, and would often get distracted and taken off course.